'96 Chronology-FedEx Delivers

Event Date: April 10th, 1996

Event Description: New League Gains Sponsor

Source: Commercial Appeal

Federal Express Corporation announced Tuesday it has become the first charter corporate sponsor and the official delivery service of the new All American Football League.

The announcement was made by Rudi Schiffer, executive vice president of marketing and logistics for the Memphis Mad Dogs, and John Ralston, president of the All American Football League.

Ralston said he hopes to foster a close marketing partnership and joint promotional effort between the league and its corporate partners.

Federal Express, which is owned by Memphis Mad Dogs owner Fred Smith, becomes the first major corporate sponsor of the new league.

more to come......